In the dynamic and ever-evolving world of virtual reality (VR), analytics play a crucial role in understanding user behaviour and optimising user experience. Whether you’re a developer, creator, or even a hobbyist, harnessing the power of analytics could be the difference between success and failure. This applies to any VR platform, but today we’ll specifically talk about Decentraland. So, welcome to the ultimate guide to Decentraland analytics! In this blog, we’ll touch upon what Decentraland analytics are, the difference between 2D and 3D analytics, and how you can add 3D analytics to all your Decentraland projects.
What are Decentraland Analytics?
Firstly, for the uninitiated, let’s touch upon Decentraland. Decentraland is a web-based virtual reality platform that allows users to traverse a vast digital landscape made up of interconnected 3D spaces called LAND. There are a couple of things that make the platform quite unique. Firstly, each parcel of LAND is owned by a user, and they’re free to develop and trade as they see fit. Secondly, ownership of Decentraland is completely decentralised, hence the name.
But what are Decentraland analytics? Just like any other form of 3D analytics, they involve the collection and analysis within Decentraland’s metaverse. Using these analytics, creators and developers can better understand user behaviour within this 3D space. This allows them to optimise their content and world designs, thus increasing overall engagement. And because Decentraland has embraced blockchain technology and decentralised ownership, properly leveraging analytics can be particularly profitable for users/creators.
How do 3D and 2D Analytics Differ?
The main difference between 2D and 3D analytics is quite simple. 2D analytics generally focus on capturing data from static web pages and platforms such as Facebook and Google Analytics. Basically, the world they analyse is on a 2D screen, thus the name. 3D analytics, on the other hand, involve the collection and analysis of data collections from an immersive 3D virtual world. This can apply to the metaverse, VR games, or indeed any virtual 3D environment.
3D environments are inherently more complex than 2D ones, featuring movements, depth, and numerous interactive elements. Such complexity requires specially designed platforms capable of capturing and analysing data within such dynamic and immersive environments – platforms like Metalitix. But more on that shortly.
Another key distinction between the two forms of data collection lies in the type of data that’s being analysed. Traditional 2D metrics include things like clicks, page views, and impressions. 3D analytics look at user behaviour on a much more detailed level. They include things like user movements, interactions with objects, and even gaze tracking. Using platforms like Metalitix, developers can record their end users’ entire journey, from start to finish. This allows them to craft the most enjoyable and immersive experience for their audience.
Adding 3D Analytics into your Decentraland Projects
Metalitix is an incredibly powerful and customisable platform to integrate 3D analytics into your Decentraland projects. And luckily, getting started is as simple as a few steps. So, let’s get you started:
Step 1:
Create your Metalitix account by visiting the website and signing up: The registration process is simple, and there are several payment options to choose from.
Step 2:
Create a new Decentraland project within the platform. Creating your project is very straightforward. The project serves as the hub for all your analytics data, making it easier to manage and analyse your data.
Step 3:
Integrate the Metalitix logger into your Decentraland Project, then copy the API KEY (found in Metalitix Project Settings) into the constructor of the Metalitix logger.
Step 4:
Whitelist your domains: It’s important to configure your domain whitelist to ensure that only those from expected origins are logging into your project.
Step 5:
Upload Your Decentraland Scene Model: Within the Metalitix platform, upload your Decentraland scene model so that Metalitix is configured to gather Decentraland analytics. This will also involve adding the Metalitix Logger to your scene.
You can also check out our getting started and Decentraland specific guides for more detailed instructions.
And that’s it. You’re now ready to start collecting 3D analytics from your Decentraland projects.
Improve User Experience Using Decentraland Analytics
3D analytics will offer invaluable insights into your Decentraland projects, helping you better understand user behaviour and offer the best experience possible. Here are a few ways you can leverage analytics to make the most out of your 3D world:
Identify popular areas
Using Metalitix, you’ll be able to identify the most popular areas within your virtual world. This will empower you to optimise these areas by adding interactive elements and enhancing the overall content.
Optimise user flow
Analyse your users’ movement and interaction data to identify any bottlenecks or areas where users are encountering difficulties. With these insights, you can improve navigation to offer a smooth and streamlined user experience.
Personalisation
Utilise analytics to understand user preferences and behaviours. With this knowledge, you can create personalised experiences tailored to individual users, fostering a sense of immersion and connection.
Test and test again
By continuously monitoring and analysing your Decentraland analytics, you’ll be able to gauge your changes’ effectiveness. That way, you can constantly tweak and refine your experiences.
Only through the power of Decentraland analytics can you gain a deeper understanding of your users, optimise your virtual experiences, and create engaging and immersive worlds.
Get Started Today
If you’re to take your Decentraland projects to the next level, create an account in Metalitix today.
