Since 2005, analytics tools have broadly all done the same thing. Monitoring and reporting web traffic across the internet, providing insights into how people are experiencing websites. The inception of software tools like Google Analytics has no doubt improved user-experience across the web and provided much needed insights into user behaviour. But as we move into a new age of the internet, into what some are calling Web 3.0, we’re moving from traditional, 2D static web pages to much more interactive, immersive and 3D experiences on the web. This new immersive medium comes with new challenges though, and the challenge of collecting the same level of insightful data is an important one to overcome.
The issue facing the web is that typical analytics software platforms such as GA, Databox or other are all tailored to the 2D web. They’re excellent tools, but they have their limitations when it comes to immersive spaces. Whereas before, they could give insight into where users are on a website, which pages they visited and for how long they’ve dwelled there, this insight is completely lost in the 3D space.
Big name brands are flocking to immersive experiences in their droves, but that lack of analysis and reporting is a major stumbling block for marketing and innovation teams to get broader buy-in.
Marketing teams need to be able to provide clear cut proof that the experiences they’re launching for consumers are effective, engaging and enjoyable. The only true way to do this is through the use of Spatial Analytics.
Software development teams have worked tirelessly to create a robust platform to bridge the gap between 2D and 3D analytics, to provide the same level of accurate insight and reporting as GA, but for the 3D space.
Metalitix™ is a tool that provides a detailed understanding of user behaviour & engagement within 3D and immersive environments, enabling marketing and innovation teams to get a true picture of how consumers are using their experiences.
Take for example, a big name fashion brand that launches their own immersive shopping experience. The brand is now able to understand which areas of the immersive shopping mall drive the highest traffic, which products are most popular, as well as understand the typical journeys consumers are taking through the experience.
This level of insight gives the brand the opportunity to test, change and improve their experience based on the data they have within their own spatial analytics dashboard.
Spatial analytics gives power back to the brand. Compatible with your favorite 3D engines, including Three.js, A-Frame, Decentraland, 8th Wall, Unity, Unreal Engine & more… If you’re launching a 3D experience, try Metalitix™ out today.
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