Metalitix Joins Exclusive L'Oréal Beauty Tech Accelerator in Partnership with Incubateur HEC Paris

We are excited to announce that Metalitix is now a part of the prestigious L'Oréal Beauty Tech Atelier accelerator program in association with Incubateur HEC Paris. This incredible opportunity allows us to merge our market-leading Spatial Analytics technology with the world of #BeautyTech, enabling L’Oreal’s portfolio of brands to benefit from the ground-breaking consumer insights that Metalitix is able to provide from within immersive experiences. 

Unlocking the Potential of the Beauty Tech Accelerator

The L'Oréal Beauty Tech Atelier is a revolutionary accelerator program designed to bring together innovative technology companies and the global beauty leader, L'Oréal Group. With an extensive portfolio of brands under their umbrella, L'Oréal is renowned for its commitment to innovation and excellence in the beauty industry. This collaboration will enable Metalitix to leverage L'Oréal Group's extensive network and resources to push the boundaries of beauty technology and consumer insights.

The Power of L'Oréal Group

L'Oréal Group is not just a beauty company; it's a global force that shapes the beauty industry. Their portfolio includes an impressive array of brands from diverse cultural origins. From the allure of European luxury to the cutting-edge innovation of American brands, and the timeless elegance of Asian and African heritage, L'Oréal has a brand for every beauty aspiration. Some of the brands within their diverse portfolio include Maybelline, Lancôme, Garnier, Kiehl's, and Urban Decay, to name just a few.

For over a century, L'Oréal has been dedicated to the singular vocation of creating beauty. Their commitment to quality, efficacy, safety, sincerity, and responsibility resonates with people worldwide. They understand that beauty is more than skin deep; it's a universal aspiration that transcends borders and connects people across time and culture.

A Shared Vision for Beauty

At L'Oréal, they act with a purpose: to create beauty that moves the world. This vision reflects their commitment to sustainable practices, inclusivity, social innovation, and environmental responsibility. They continually enhance their products and services through science and technology, with a growing focus on nature-inspired solutions.

Inclusivity is at the heart of L'Oréal's mission. They celebrate all expressions of beauty and strive to be as diverse as the people they serve. They build lasting partnerships based on mutual trust and collaboration with their clients and suppliers, ensuring value for all stakeholders.

Furthermore, L'Oréal champions the cause of women and aims to strengthen the communities they engage with. They're dedicated to protecting the planet by fighting climate change, respecting biodiversity, and preserving natural resources.

As a global leader in beauty, L'Oréal understands the meaningful impact they can have on the world. They're driven to shape the future of beauty, not only through innovation but also through social and environmental responsibility.

A Bright Future Awaits

Being a part of the L'Oréal Beauty Tech Atelier accelerator program opens up a world of possibilities for Metalitix. Together, we will revolutionise the beauty industry by enhancing immersive experiences in the realms of AR, VR, and XR, benefitting both brands and consumers.

We look forward to this exciting journey, knowing that our collaboration with L'Oréal Group and Incubateur HEC Paris will empower us to unlock the full potential of beauty technology and provide even better insights into user behaviour within the 3D space.

Stay tuned for more updates on the journey within the L'Oréal Beauty Tech Atelier.